- Provide an easy way for folks to reach you.
- Answer e-mail information requests in less than a day.
- Make sure every page loads in 3 seconds or less on a broadband connection.
- Make sure your site looks the same in Internet Explorer 6 and 7, Firefox 1 and 2.
- Let people opt in. Let people opt out.
That’s it. Do those 5 simple things, and you’ll be in the top 10% of web sites.