5 Must-Read Books for Internet Marketers
Ian Lurie Nov 7 2007
I have 5 books that I re-read at least once a year. If you’re an internet marketer, or looking to become one, I recommend having a look:
Ogilvy’s book is the definitive work, in my opinion. His advice, and his methods, are timeless. Ogilvy writes beautifully, too, so this is an enjoyable read.
John Caples was quite a character, I think. His book changed advertising in the 20th Century. If you’ve had enough of folks telling you about ‘eyeballs’ and ‘attention metrics’, read Caples. His advice about testing and direct marketing work just as well today as they did 70 years ago.
and other crisis points (VOICES) (37signals, Matthew Linderman, Jason Fried)
Contingency design is the root of good Conversation Marketing. This book is a fast read. Yet I continue to find stuff in there that I’ve either forgotten or never would have considered.
Using Personas for the Web (VOICES)” (Steve Mulder, Ziv Yaar)
The User is Always Right goes into just enough detail. You learn to create useful personas without going off the deep end.
Whether you’re a blogger or not, Walsh’s book will teach you how online communities work.
And a bonus:
Because every now and then you need a renewal of faith.
And, of course, there’s always my book, too. Cough cough.
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CEO & Founder
Ian Lurie is CEO and founder of Portent and the EVP of Marketing Services at Clearlink. He's been a digital marketer since the days of AOL and Compuserve (25 years, if you're counting). He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Smashing Magazine, and TechCrunch.Ian speaks at conferences around the world, including SearchLove, MozCon, Seattle Interactive Conference and ad:Tech. He has published has published several books about business and marketing: One Trick Ponies Get Shot, available on Kindle, The Web Marketing All-In-One Desk Reference for Dummies, and Conversation Marketing.Follow him on Twitter at portentint, and on LinkedIn at LinkedIn.com/in/ianlurie. Read More