5 Ways to Get to the Point
Ian Lurie Jun 18 2007
Contrary to popular belief, good internet marketing gets to the point. So, 5 ways to do just that:
- Write clearly. Do not write stuff like ‘Our technical knowledge and process lead initiatives enable us to deliver high quality products to our clients…’. What does that mean exactly?
- Don’t make someone click if you don’t have to. Why not put your product’s price on your home page?
- If you sell something, say so. It’s ok, really, to say ‘Order Now’ or ‘Order Online’ or even ‘Buy Now’.
- Don’t make someone register for that demo or white paper if you don’t have to. You think it’s only a lead if you can call and hassle them? Wrong. It’s a lead if they’re thinking about you.
- Use graphics that mean something. Don’t use photos, colors, boxes, etc. just because you think they’re cool. Trust me on this.
Ian Lurie is CEO and founder of Portent Inc. He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Forbes.com and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, SIC and ad:Tech. Follow him on Twitter at portentint. He also just published a book about strategy for services businesses: One Trick Ponies Get Shot, available on Kindle. Read More