Internet Marketing

6 Small Changes That Can Boost Your Site: Pocketful of Pixie Dust

As I pointed out last week, I am not a huge fan of Disneyland. But a small cadre of Disneyland travelers have put together books and blogs that make even me enjoy the biggest human trap ever built by a mouse.

Mrs. S. runs one such site, and submitted it for my quick site review. It’s called Pocketful of Pixie Dust:

pocketful of pixie dust

The Good Stuff

I love this site. It’s niche, the design is funky but readable, and the writing is good.

Each post has a nice big image, too.

Some Tweaks

I do have some ideas, though, that might generate more traffic, improve usability and generate a little more revenue to boot.

SEO tip 1: I know you’re using WordPress, so this first tip may be hard to do. But, if you can, change your title tag to include ‘Disney World Guide’ or ‘Disney World Planner’. Your homepage title tag currently reads “A pocketful of pixie dust”. Not bad, but it won’t do anything for you, SEO-wise. Add a more keyword-rich phrase and you have a shot at eventually ranking for some juicy phrases.

SEO tip 2: Write a few articles with ‘Disney World’ and ‘Guide’ in the title. Also work it in, where it makes sense, into the article copy. Again, you can get a little more leverage, over time. Don’t expect miracles, but eventually this can help you rank higher.

Readability: Make the body text on our site a little bit darker. The higher contrast will make your articles easier to read.

Image placement: Check your image widths, and don’t align your images left if it’s going to create a layout like this:

image wrap

Line spacing: Increase the line spacing between each of your ‘popular posts’ items, so that it’s easier to tell one from the other:

popular posts list

Ad Placement: Finally, consider placing a few ads across the very top of the page, or at least above the ‘recent comments’ list. Your readers will understand. You’re providing great information – you deserve to get paid for it.

Small Steps

You’ve got all of the essential pieces for a great, great site. Now, keep writing that great content, and adjust things a bit at a time.

Nice work!!!

CEO & Founder

Ian Lurie is CEO and founder of Portent and the EVP of Marketing Services at Clearlink. He's been a digital marketer since the days of AOL and Compuserve (25 years, if you're counting). He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Smashing Magazine, and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, Seattle Interactive Conference and ad:Tech. He has published several books about business and marketing: One Trick Ponies Get Shot, available on Kindle, The Web Marketing All-In-One Desk Reference for Dummies, and Conversation Marketing. Follow him on Twitter at portentint, and on LinkedIn at LinkedIn.com/in/ianlurie.

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Comments

  1. Boy did I get a shock when I opened up Google Reader this morning! Thanks for the review Ian – you make some valid points.
    I was trying to fix that image placement last night but couldn’t quite get it to move – so it’s on my list.
    I agree about the Popular posts too – it’s a plugin so I’ll have to get stuck in and try and amend the spacing.
    I have the SEO plugin so hopefully that should help me fix the tags as you suggest.
    Thanks so much for the positive review – I’m glad you like the site.
    Mrs S

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