7 Tips for StumbleUpon Success
Ian Lurie Nov 17 2009
If you want to learn about StumbleUpon and what it is, read my previous article about Stumbleupon traffic quality..
StumbleUpon is my friend. In a weird, they-just-showed-up-and-were-nice-to-me kind of way.
I’ll write an article about, say, The Plague that is Powerpoint. Nothing happens. I shrug and move on to the next piece.
Then BAM, weeks later traffic goes ballistic:
Pretty dang cool. I have no idea who started that Stumblefest, but thanks!
First: I am not manipulating StumbleUpon. I don’t have 50 accounts so that I can stumble my own stuff. In fact, I no longer stumble my own stuff at all. I got banned once, went through a Kafka-esque ritual to prove my innocence, and am now really conservative.
But there are a few things I do to maximize my Stumble-ability.
Make yourself a Stumble target
- Use an image. Always make sure you have an image that will grab a Stumbler’s attention:
- Make the image catchy. The typical StumbleUpon user just clicks the ‘Stumble’ button every 10 seconds or so. You need to make them stop clicking long enough to read. That’s what the photo is for.
- Write a good headline. This one’s been beaten to death, but write a cool headline. “Why Powerpoint is bad” probably won’t do it. Call Powerpoint a plague, though, and you’ve got something.
- Write something funny/useful. I don’t have to explain this, I hope.
- Make the page scannable. It has to be easy for someone to zip down the page, take in what they want, and then decide if they like it or not. I broke the Powerpoint post up with lots of images and sub-heads, as well as a few bullets.
- Don’t write too much. This one pisses me off, but it’s true. I write long, detailed posts about canonicalization issues and no one cares. Write a short post with a dead body at the top, though, and you’re SET.
- Keep blogging. If I stopped writing for a month every time I wrote a dud, I’d write once a month. Keep posting, preferably daily. Take the time. Old content establishes authority. Then one day a piece of new content grabs attention, and folks start going back through your old stuff and suddenly realize, “Hey, maybe this guy can write after all!”
CEO & Founder
Ian Lurie is CEO and founder of Portent and the EVP of Marketing Services at Clearlink. He's been a digital marketer since the days of AOL and Compuserve (25 years, if you're counting). He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Smashing Magazine, and TechCrunch.Ian speaks at conferences around the world, including SearchLove, MozCon, Seattle Interactive Conference and ad:Tech. He has published has published several books about business and marketing: One Trick Ponies Get Shot, available on Kindle, The Web Marketing All-In-One Desk Reference for Dummies, and Conversation Marketing.Follow him on Twitter at portentint, and on LinkedIn at LinkedIn.com/in/ianlurie. Read More