A 3-sentence internet marketing definition
Ian Lurie Dec 1 2011
Here’s my first try:
Internet Marketing, defined in 3 sentences
Internet marketing does three things. A good digital campaign:
- Improves visibility through SEO, paid search,
socialmedia and any other relevant vehicles.
- Builds lists of people who ‘opt in’ — in the form of a Facebook like, or a newsletter signup, or something else — because they found you through a search engine,
socialmedia or other vehicles.
- Increases conversion by always improving a person’s experience between one visit and the next.
In case you’re wondering, it took me about 2 hours to write these three sentences, compared to 1 hour for my normal 800-word diatribe.
CEO & Founder
Ian Lurie is CEO and founder of Portent and the EVP of Marketing Services at Clearlink. He's been a digital marketer since the days of AOL and Compuserve (25 years, if you're counting). He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Smashing Magazine, and TechCrunch.Ian speaks at conferences around the world, including SearchLove, MozCon, Seattle Interactive Conference and ad:Tech. He has published has published several books about business and marketing: One Trick Ponies Get Shot, available on Kindle, The Web Marketing All-In-One Desk Reference for Dummies, and Conversation Marketing.Follow him on Twitter at portentint, and on LinkedIn at LinkedIn.com/in/ianlurie. Read More