Here’s my first try:
Internet Marketing, defined in 3 sentences
Internet marketing does three things. A good digital campaign:
- Improves visibility through SEO, paid search,
socialmedia and any other relevant vehicles.
- Builds lists of people who ‘opt in’ — in the form of a Facebook like, or a newsletter signup, or something else — because they found you through a search engine,
socialmedia or other vehicles.
- Increases conversion by always improving a person’s experience between one visit and the next.
In case you’re wondering, it took me about 2 hours to write these three sentences, compared to 1 hour for my normal 800-word diatribe.