A 3-sentence internet marketing definition
Ian Lurie Dec 1 2011
Here’s my first try:
Internet Marketing, defined in 3 sentences
Internet marketing does three things. A good digital campaign:
- Improves visibility through SEO, paid search,
socialmedia and any other relevant vehicles.
- Builds lists of people who ‘opt in’ — in the form of a Facebook like, or a newsletter signup, or something else — because they found you through a search engine,
socialmedia or other vehicles.
- Increases conversion by always improving a person’s experience between one visit and the next.
In case you’re wondering, it took me about 2 hours to write these three sentences, compared to 1 hour for my normal 800-word diatribe.
Ian Lurie is CEO and founder of Portent Inc. He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Forbes.com and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, SIC and ad:Tech. Follow him on Twitter at portentint. He also just published a book about strategy for services businesses: One Trick Ponies Get Shot, available on Kindle. Read More