A Master Editorial Calendar (for Everything)

Ian Lurie

Sometimes the best ideas are right in front of you, but someone else has to point ’em out.

Steve Rubel at Micro Persuasion suggests creating a single online editorial calendar for bloggers. His post focuses on creating any editorial calendar, but he cleverly tagged his posts so that folks can search for and find them in Google Calendar. If everyone used the same tag, there’d be a master editorial calendar for a range of blogs.

Totally brilliant!

The steps:

  1. Create a Google calendar.
  2. Make it public.
  3. Save upcoming blog articles as events, and include ‘(edcal)’ in the title.

Now everyone can search Google Calendars and find your event.

The benefits of a shared editorial calendar range from better community-building to better PR opportunities. It’s huge! And simple!

Some suggested ideas to enhance the concept:

  1. Create a Google Calendar mashup that displays who’s writing what, when, without requiring users to search (I’m already working on it).
  2. Put your web address into the ‘location’ field.
  3. Eventually, move to microformats, so that spiders could grab this information on-the-fly.

I’m very excited about this idea. Pick up this thread and run with it, folks!

Google Calendar

Ian Lurie
CEO & Founder

Ian Lurie is CEO and founder of Portent and the EVP of Marketing Services at Clearlink. He's been a digital marketer since the days of AOL and Compuserve (25 years, if you're counting). He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Smashing Magazine, and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, Seattle Interactive Conference and ad:Tech. He has published several books about business and marketing: One Trick Ponies Get Shot, available on Kindle, The Web Marketing All-In-One Desk Reference for Dummies, and Conversation Marketing. Follow him on Twitter at portentint, and on LinkedIn at LinkedIn.com/in/ianlurie.

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