Clear Blogging: A Must-Read for Bloggers

Ian Lurie

There are a bajillion books about blogging. The only book I’ve read (so far – I’m looking forward to John Cass’s book) that I can recommend is “Clear Blogging: How People Blogging Are Changing the World and How You Can Join Them” (Bob Walsh).

It’s an amazing read, with step by step information on using Feedburner, Technorati and other tools. Instead of just saying “write good stuff”, he provides real, readable advice.

If you’re a high-tech, experienced blogger, you’ll love this book for all of the tidbits Walsh tells you that you didn’t know about.

If you’re a beginning blogger, looking to get started, this book is your bible: It will take you from step one (where do I start) through building your audience.

And Walsh’s style is an easy, fun read.

Order it. Read it. You’ll be marking pages with stickies within minutes.

Clear Blogging

“Clear Blogging: How People Blogging Are Changing the World and How You Can Join Them” (Bob Walsh)

Ian Lurie
CEO & Founder

Ian Lurie is CEO and founder of Portent and the EVP of Marketing Services at Clearlink. He's been a digital marketer since the days of AOL and Compuserve (25 years, if you're counting). He's recorded training for, writes regularly for the Portent Blog and has been published on AllThingsD, Smashing Magazine, and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, Seattle Interactive Conference and ad:Tech. He has published several books about business and marketing: One Trick Ponies Get Shot, available on Kindle, The Web Marketing All-In-One Desk Reference for Dummies, and Conversation Marketing. Follow him on Twitter at portentint, and on LinkedIn at

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