A (very) Brief Rant
Ian Lurie Jun 5 2006
Three terms that make my right eye twitch:
Web 2.0 isn’t. Someone building a ‘web 2.0’ web site is building a better web site. It’s not some sea change in how web sites work.
A blog is not a revolution in internet technology. Blogging software is just a form of content management.
Viral marketing is just marketing that works. It’s not injected, sprayed into the air or otherwise magical. It’s just a piece of marketing that gets passed around. And it’s not just an internet thing, either.
Ian Lurie is CEO and founder of Portent Inc. He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Forbes.com and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, SIC and ad:Tech. Follow him on Twitter at portentint. He also just published a book about strategy for services businesses: One Trick Ponies Get Shot, available on Kindle. Read More