A (very) Brief Rant
Ian Lurie Jun 5 2006
Three terms that make my right eye twitch:
Web 2.0 isn’t. Someone building a ‘web 2.0’ web site is building a better web site. It’s not some sea change in how web sites work.
A blog is not a revolution in internet technology. Blogging software is just a form of content management.
Viral marketing is just marketing that works. It’s not injected, sprayed into the air or otherwise magical. It’s just a piece of marketing that gets passed around. And it’s not just an internet thing, either.
CEO & Founder
Ian Lurie is CEO and founder of Portent and the EVP of Marketing Services at Clearlink. He's been a digital marketer since the days of AOL and Compuserve (25 years, if you're counting). He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Smashing Magazine, and TechCrunch.Ian speaks at conferences around the world, including SearchLove, MozCon, Seattle Interactive Conference and ad:Tech. He has published has published several books about business and marketing: One Trick Ponies Get Shot, available on Kindle, The Web Marketing All-In-One Desk Reference for Dummies, and Conversation Marketing.Follow him on Twitter at portentint, and on LinkedIn at LinkedIn.com/in/ianlurie. Read More