An Internet Marketing Refresher
Ian Lurie Aug 21 2007
Every now and then it’s good to do a quick refresher. Especially after you’ve been writing proposals all day and don’t have two brain cells to rub together. So, here goes – Conversation Marketing’s Greatest Hits:
Tutorials
Google Analytics: Setup and 5 other Tutorials (video)
Google Custom Search Engines: Setup and Configuration (video)
Google Custom Search Engines: Removing Pages In A Few Steps
Business Stuff
How to price Internet Marketing services.
And, going way back, some pointers on analyzing SEO results.
Randomness
It’s amazing how much stuff you write over a few years. There’s a collection of my favorite internet marketing tools, which hasn’t changed much in spite of all sorts of newfangled stuff. My What’s a Click Worth tool…
I’ve also got several articles about complying with the ADA, like this one. And my occasional rants about silly buzzwords like Web 2.0.
And, finally, some horrifically bad poetry based on Hanukah songs, that leads you to a blogging checklist.

Ian Lurie
CEO & Founder
Ian Lurie is CEO and founder of Portent Inc. He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Forbes.com and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, SIC and ad:Tech. Follow him on Twitter at portentint. He also just published a book about strategy for services businesses: One Trick Ponies Get Shot, available on Kindle. Read More