An Internet Marketing Refresher

Ian Lurie

Every now and then it’s good to do a quick refresher. Especially after you’ve been writing proposals all day and don’t have two brain cells to rub together. So, here goes – Conversation Marketing’s Greatest Hits:


Google Analytics: Setup and 5 other Tutorials (video)

Google Custom Search Engines: Setup and Configuration (video)

Google Custom Search Engines: Removing Pages In A Few Steps

Business Stuff

How to price Internet Marketing services.

And, going way back, some pointers on analyzing SEO results.


It’s amazing how much stuff you write over a few years. There’s a collection of my favorite internet marketing tools, which hasn’t changed much in spite of all sorts of newfangled stuff. My What’s a Click Worth tool…

I’ve also got several articles about complying with the ADA, like this one. And my occasional rants about silly buzzwords like Web 2.0.

And, finally, some horrifically bad poetry based on Hanukah songs, that leads you to a blogging checklist.

Ian Lurie
CEO & Founder

Ian Lurie is CEO and founder of Portent and the EVP of Marketing Services at Clearlink. He's been a digital marketer since the days of AOL and Compuserve (25 years, if you're counting). He's recorded training for, writes regularly for the Portent Blog and has been published on AllThingsD, Smashing Magazine, and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, Seattle Interactive Conference and ad:Tech. He has published several books about business and marketing: One Trick Ponies Get Shot, available on Kindle, The Web Marketing All-In-One Desk Reference for Dummies, and Conversation Marketing. Follow him on Twitter at portentint, and on LinkedIn at

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