Analytics plus SEO equals content: My Wappow presentation
Ian Lurie Apr 19 2011
Everyone’s bleating about content marketing.
Content marketing this.
Content marketing that.
For some of us, though, content’s been around since we, well, since we learned to read.
Here’s the process I’ve put together over the last ten years. I presented this at Wappow Search & Social last week.
Shockingly, it involves content. And marketing. With some analytics and SEO thrown in.
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CEO & Founder
Ian Lurie is CEO and founder of Portent and the EVP of Marketing Services at Clearlink. He's been a digital marketer since the days of AOL and Compuserve (25 years, if you're counting). He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Smashing Magazine, and TechCrunch.Ian speaks at conferences around the world, including SearchLove, MozCon, Seattle Interactive Conference and ad:Tech. He has published has published several books about business and marketing: One Trick Ponies Get Shot, available on Kindle, The Web Marketing All-In-One Desk Reference for Dummies, and Conversation Marketing.Follow him on Twitter at portentint, and on LinkedIn at LinkedIn.com/in/ianlurie. Read More