Are we journalists, or marketing professionals?
Ian Lurie Mar 25 2009
I read a great post today about a tricky link-building technique. The technique is totally legit, builds links from a major domain, and is pure gold.
Of course, now that’s it’s been published, 150,000 other people will immediately run out, abuse the hell out of it, make Google take notice, and flush the entire technique down the toilet.
I am all for sharing information. I do a lot of it on this blog. But before you publish that secret technique, think about whether you’re:
- A journalist, reporting on happenings in the industry; or
- An internet marketing professional with a responsibility to represent your clients.
I mean this as the friendliest criticism. I will continue to read the blog in question: The authors rock. But our first responsibility is to our clients.
We cannot kill valuable techniques and assets we use to build our clients’ businesses in a quest to get attention.
If you know a ‘secret weapon’, share it with other SEOs you know and trust over a beer. Don’t provide it to the entire internet so every spammer from Mumbai to Manhattan can turn it into a worthless turd.
Ian Lurie is CEO and founder of Portent Inc. He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Forbes.com and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, SIC and ad:Tech. Follow him on Twitter at portentint. He also just published a book about strategy for services businesses: One Trick Ponies Get Shot, available on Kindle. Read More