I read a great post today about a tricky link-building technique. The technique is totally legit, builds links from a major domain, and is pure gold.
Of course, now that’s it’s been published, 150,000 other people will immediately run out, abuse the hell out of it, make Google take notice, and flush the entire technique down the toilet.
I am all for sharing information. I do a lot of it on this blog. But before you publish that secret technique, think about whether you’re:
- A journalist, reporting on happenings in the industry; or
- An internet marketing professional with a responsibility to represent your clients.
I mean this as the friendliest criticism. I will continue to read the blog in question: The authors rock. But our first responsibility is to our clients.
We cannot kill valuable techniques and assets we use to build our clients’ businesses in a quest to get attention.
If you know a ‘secret weapon’, share it with other SEOs you know and trust over a beer. Don’t provide it to the entire internet so every spammer from Mumbai to Manhattan can turn it into a worthless turd.