Bad Chicken and Careless Marketing
Ian Lurie May 13 2009
I had chicken for dinner last night. The chicken won. Or at least, that seems to be the case. I’m recovering from an 18-hour bout with my own insides, and will leave it at that.
Careless marketing is sort of like bad chicken. It crouches, waiting patiently, looking all innocent. Then the next thing you know, bang someone sees a crappy error message like this one and realizes your company is actually a bunch of careless nubwits. Which of course means the hard drive I bought from you may be made by the same nubwits:
The message: Everything is marketing. While every piece of chicken on earth isn’t out to get me, I may not be able to look at chicken for a while. And, while the guy who wrote the error message for this disk company may have nothing to do with the people who make the drives, I will think twice about using their products in the future.
Everything is marketing! Your shopping cart, your product, the ‘about us’ page on your web site, and the guy who answers the phone in customer support.
I’m off to eat a meal of Saltines and ginger ale…
Ian Lurie is CEO and founder of Portent Inc. He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Forbes.com and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, SIC and ad:Tech. Follow him on Twitter at portentint. He also just published a book about strategy for services businesses: One Trick Ponies Get Shot, available on Kindle. Read More