Book: No BS Direct Marketing
Ian Lurie Jan 30 2007
Usually I avoid books with BS in the title, lots of all caps print, and a plethora of exclamation points. But Dan Kennedy’s book with the very long title:
Is simply awesome. It’s got advice from various professionals/proteges of the author.
There’s a lot of less-than-humble boasting about what they all get paid, etc., but if you get past the chest-thumping, there is some great, practical advice, as well as some nifty creative ideas. And the concepts apply to internet marketing just as well as they apply to internet marketing. I highly recommend it.
CEO & Founder
Ian Lurie is CEO and founder of Portent and the EVP of Marketing Services at Clearlink. He's been a digital marketer since the days of AOL and Compuserve (25 years, if you're counting). He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Smashing Magazine, and TechCrunch.Ian speaks at conferences around the world, including SearchLove, MozCon, Seattle Interactive Conference and ad:Tech. He has published has published several books about business and marketing: One Trick Ponies Get Shot, available on Kindle, The Web Marketing All-In-One Desk Reference for Dummies, and Conversation Marketing.Follow him on Twitter at portentint, and on LinkedIn at LinkedIn.com/in/ianlurie. Read More