Book Review: Tested Advertising Methods
Ian Lurie Aug 1 2006
Tested Advertising Methods by John Caples was the first book I ever read about advertising. I re-read it about every six months.
It is an absolute must for anyone who wants to understand the fundamentals of advertising, from A/B testing to writing good copy.
Decades after it was written, this book is still relevant, still insightful, and still a must-read.
You can buy it on Amazon: Tested Advertising Methods.
Oh, and if you buy it from here, you’ll help me support Conversation Marketing, which is becoming a bit of a job in itself…
Ian Lurie is CEO and founder of Portent Inc. He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Forbes.com and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, SIC and ad:Tech. Follow him on Twitter at portentint. He also just published a book about strategy for services businesses: One Trick Ponies Get Shot, available on Kindle. Read More