Brilliant!

Ian Lurie

ImNotADoctor has one of the best Apple commercials I’ve seen. It came out the night Vista launched.

Apple was also very clever in where they placed there ads this week. Note the Apple ad next to the article about Bill Gates:

Apple and Bill Gates

I’ll bet it’s not an accident. That’s the best job of Observe and Adjust I’ve seen in a while.

Ian Lurie
CEO & Founder

Ian Lurie is CEO and founder of Portent and the EVP of Marketing Services at Clearlink. He's been a digital marketer since the days of AOL and Compuserve (25 years, if you're counting). He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Smashing Magazine, and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, Seattle Interactive Conference and ad:Tech. He has published several books about business and marketing: One Trick Ponies Get Shot, available on Kindle, The Web Marketing All-In-One Desk Reference for Dummies, and Conversation Marketing. Follow him on Twitter at portentint, and on LinkedIn at LinkedIn.com/in/ianlurie.

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