CEO & Founder

Ian Lurie is CEO and founder of Portent and the EVP of Marketing Services at Clearlink. He's been a digital marketer since the days of AOL and Compuserve (25 years, if you're counting). He's recorded training for, writes regularly for the Portent Blog and has been published on AllThingsD, Smashing Magazine, and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, Seattle Interactive Conference and ad:Tech. He has published several books about business and marketing: One Trick Ponies Get Shot, available on Kindle, The Web Marketing All-In-One Desk Reference for Dummies, and Conversation Marketing. Follow him on Twitter at portentint, and on LinkedIn at

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  1. First off, love the site reviews. Keep them coming.
    I’ve never used one of the sliders, but was considering testing it. I do see your point about it being distracting for this page. Have you tested it on pages with goals that might be different than this one…like selling products? Or with sides that have a more call to action theme to them?
    Also, what tool were you using to show the header tags on the page.
    Thanks for another great post,

  2. @joe Any time you put that much motion on the page I think you’re asking for trouble. It’s just too much.
    I’m using the Firefox plugin Web Developer’s Toolbar.

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