Can’t Decide on a Strategy? Flip a Coin.
Ian Lurie Jun 7 2007
Internet marketing is definitely not for the faint of heart.
If you’re vaporlocked trying to decide on the right domain, or the best keyword, or the best ad, flip a coin.
At least then you can test one of your options. If it works, great. If it doesn’t, move on.
If you’ve got some analytics smarts, then try all of the options in a multivariate test.
But don’t just sit there…
Ian Lurie is CEO and founder of Portent Inc. He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Forbes.com and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, SIC and ad:Tech. Follow him on Twitter at portentint. He also just published a book about strategy for services businesses: One Trick Ponies Get Shot, available on Kindle. Read More