Internet marketing is definitely not for the faint of heart.
If you’re vaporlocked trying to decide on the right domain, or the best keyword, or the best ad, flip a coin.
At least then you can test one of your options. If it works, great. If it doesn’t, move on.
If you’ve got some analytics smarts, then try all of the options in a multivariate test.
But don’t just sit there…