Can’t Decide on a Strategy? Flip a Coin.
Ian Lurie Jun 7 2007
Internet marketing is definitely not for the faint of heart.
If you’re vaporlocked trying to decide on the right domain, or the best keyword, or the best ad, flip a coin.
At least then you can test one of your options. If it works, great. If it doesn’t, move on.
If you’ve got some analytics smarts, then try all of the options in a multivariate test.
But don’t just sit there…
CEO & Founder
Ian Lurie is CEO and founder of Portent and the EVP of Marketing Services at Clearlink. He's been a digital marketer since the days of AOL and Compuserve (25 years, if you're counting). He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Smashing Magazine, and TechCrunch.Ian speaks at conferences around the world, including SearchLove, MozCon, Seattle Interactive Conference and ad:Tech. He has published has published several books about business and marketing: One Trick Ponies Get Shot, available on Kindle, The Web Marketing All-In-One Desk Reference for Dummies, and Conversation Marketing.Follow him on Twitter at portentint, and on LinkedIn at LinkedIn.com/in/ianlurie. Read More