Content Management and SEO
Ian Lurie Sep 28 2004
I just published a short piece about content management-driven sites, search engine optimization, and why the two don’t have to be mutually exclusive.
Having a good content management system is important in any Conversation Marketing campaign. So is SEO. It used to be the case that dynamic web sites were invisible to search engines – not any more. With a few basic steps you can make sure your site gets solid search engine results, even if it’s database-driven.
Here’s the article
Just a note – I am biased. I love the Ektron system. So bear with me…
CEO & Founder
Ian Lurie is CEO and founder of Portent Inc. He’s recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Forbes.com and TechCrunch.
Ian speaks at conferences around the world, including SearchLove, MozCon, SIC and ad:Tech. Follow him on Twitter at portentint. He also just published a book about strategy for services businesses: One Trick Ponies Get Shot, available on Kindle.