I just published a short piece about content management-driven sites, search engine optimization, and why the two don’t have to be mutually exclusive.
Having a good content management system is important in any Conversation Marketing campaign. So is SEO. It used to be the case that dynamic web sites were invisible to search engines – not any more. With a few basic steps you can make sure your site gets solid search engine results, even if it’s database-driven.
Here’s the article
Just a note – I am biased. I love the Ektron system. So bear with me…