Content Management and SEO

Ian Lurie

I just published a short piece about content management-driven sites, search engine optimization, and why the two don’t have to be mutually exclusive.

Having a good content management system is important in any Conversation Marketing campaign. So is SEO. It used to be the case that dynamic web sites were invisible to search engines – not any more. With a few basic steps you can make sure your site gets solid search engine results, even if it’s database-driven.

Here’s the article
Just a note – I am biased. I love the Ektron system. So bear with me…

Ian Lurie
CEO & Founder

Ian Lurie is CEO and founder of Portent and the EVP of Marketing Services at Clearlink. He's been a digital marketer since the days of AOL and Compuserve (25 years, if you're counting). He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Smashing Magazine, and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, Seattle Interactive Conference and ad:Tech. He has published several books about business and marketing: One Trick Ponies Get Shot, available on Kindle, The Web Marketing All-In-One Desk Reference for Dummies, and Conversation Marketing. Follow him on Twitter at portentint, and on LinkedIn at LinkedIn.com/in/ianlurie.

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