Conversation Marketing Applied
Ian Lurie Jun 16 2006
I literally took a page from my own book today, and made some changes to the Conversation Marketing book sales page.
Included: A more landing-page, ‘above the fold’ call to action (order online), and a clearer ‘buy now’ button, as well as a sample chapter.
Looking in the log files for the site, it looked to me like a lot of folks were landing on the main page but then left, not realizing they could order the book right then and there.
How did I know they didn’t just decide not to buy the book? I received several e-mails from visitors asking me when Conversation Marketing would be posted on Amazon.
No sense writing all this stuff down and then ignoring it. I guess now we’ll see if this whole internet marketing thing really works.
And yes, you can order it directly from me, online. click here.
Ian Lurie is CEO and founder of Portent Inc. He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Forbes.com and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, SIC and ad:Tech. Follow him on Twitter at portentint. He also just published a book about strategy for services businesses: One Trick Ponies Get Shot, available on Kindle. Read More