Conversation Marketing Applied

Ian Lurie Jun 16 2006

I literally took a page from my own book today, and made some changes to the Conversation Marketing book sales page.

Included: A more landing-page, ‘above the fold’ call to action (order online), and a clearer ‘buy now’ button, as well as a sample chapter.

Looking in the log files for the site, it looked to me like a lot of folks were landing on the main page but then left, not realizing they could order the book right then and there.

How did I know they didn’t just decide not to buy the book? I received several e-mails from visitors asking me when Conversation Marketing would be posted on Amazon.

No sense writing all this stuff down and then ignoring it. I guess now we’ll see if this whole internet marketing thing really works.

And yes, you can order it directly from me, online. click here.

tags : conversation marketing

2 Comments

  1. Steve

    Steve

    Will you please post your results from the change?

  2. ian

    ian

    Hi Steve,
    So far, no big increase in traffic, so it’s hard to tell, but I have generated about twice the conversion rate since I made the change.
    Ian

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