Conversation Marketing Applied

Ian Lurie

I literally took a page from my own book today, and made some changes to the Conversation Marketing book sales page.

Included: A more landing-page, ‘above the fold’ call to action (order online), and a clearer ‘buy now’ button, as well as a sample chapter.

Looking in the log files for the site, it looked to me like a lot of folks were landing on the main page but then left, not realizing they could order the book right then and there.

How did I know they didn’t just decide not to buy the book? I received several e-mails from visitors asking me when Conversation Marketing would be posted on Amazon.

No sense writing all this stuff down and then ignoring it. I guess now we’ll see if this whole internet marketing thing really works.

And yes, you can order it directly from me, online. click here.

Ian Lurie
CEO & Founder

Ian Lurie is CEO and founder of Portent and the EVP of Marketing Services at Clearlink. He's been a digital marketer since the days of AOL and Compuserve (25 years, if you're counting). He's recorded training for, writes regularly for the Portent Blog and has been published on AllThingsD, Smashing Magazine, and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, Seattle Interactive Conference and ad:Tech. He has published several books about business and marketing: One Trick Ponies Get Shot, available on Kindle, The Web Marketing All-In-One Desk Reference for Dummies, and Conversation Marketing. Follow him on Twitter at portentint, and on LinkedIn at

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  1. Hi Steve,
    So far, no big increase in traffic, so it’s hard to tell, but I have generated about twice the conversion rate since I made the change.

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