Conversation Marketing Book, 2.0

Ian Lurie

Some of you already know I posted my entire book, Conversation Marketing, online.

I’ve just posted some changes per the great suggestions I received:

  1. You can now switch between the large-type version and a smaller, san-serif version.
  2. The chapter navigation is on the left – right-hand side is a little too artsy for a book, and too hard to find.

Next up: I’m going to break the chapters up into smaller pages, and add some new content.

You can read the book here.

And, you can download it here.

Ian Lurie
CEO & Founder

Ian Lurie is CEO and founder of Portent and the EVP of Marketing Services at Clearlink. He's been a digital marketer since the days of AOL and Compuserve (25 years, if you're counting). He's recorded training for, writes regularly for the Portent Blog and has been published on AllThingsD, Smashing Magazine, and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, Seattle Interactive Conference and ad:Tech. He has published several books about business and marketing: One Trick Ponies Get Shot, available on Kindle, The Web Marketing All-In-One Desk Reference for Dummies, and Conversation Marketing. Follow him on Twitter at portentint, and on LinkedIn at

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