Conversation Marketing, The E-book: Now on sale
Ian Lurie Dec 7 2010
Back in 2001, I sat down at my blazing fast Pentium computer and started writing a book about internet marketing. Brainstorming it with John Cass, we realized “Hey, the internet is kind of two-way, like a conversation…” and that led to the title Conversation Marketing. Little things like babies slowed me down a bit, but in 2003 I self-published the book, titled, surprisingly, Conversation Marketing.
CEO & Founder
Ian Lurie is CEO and founder of Portent and the EVP of Marketing Services at Clearlink. He's been a digital marketer since the days of AOL and Compuserve (25 years, if you're counting). He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Smashing Magazine, and TechCrunch.Ian speaks at conferences around the world, including SearchLove, MozCon, Seattle Interactive Conference and ad:Tech. He has published has published several books about business and marketing: One Trick Ponies Get Shot, available on Kindle, The Web Marketing All-In-One Desk Reference for Dummies, and Conversation Marketing.Follow him on Twitter at portentint, and on LinkedIn at LinkedIn.com/in/ianlurie. Read More