Conversation Marketing, The E-book: Now on sale

Ian Lurie

Back in 2001, I sat down at my blazing fast Pentium computer and started writing a book about internet marketing. Brainstorming it with John Cass, we realized “Hey, the internet is kind of two-way, like a conversation…” and that led to the title Conversation Marketing. Little things like babies slowed me down a bit, but in 2003 I self-published the book, titled, surprisingly, Conversation Marketing.

It’s been for sale in print format for years, but a lot of folks have asked for an electronic version, so here it is: Conversation Marketing in PDF. You can download it free:

Conversation Marketing, the book

Ian Lurie
CEO & Founder

Ian Lurie is CEO and founder of Portent and the EVP of Marketing Services at Clearlink. He's been a digital marketer since the days of AOL and Compuserve (25 years, if you're counting). He's recorded training for, writes regularly for the Portent Blog and has been published on AllThingsD, Smashing Magazine, and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, Seattle Interactive Conference and ad:Tech. He has published several books about business and marketing: One Trick Ponies Get Shot, available on Kindle, The Web Marketing All-In-One Desk Reference for Dummies, and Conversation Marketing. Follow him on Twitter at portentint, and on LinkedIn at

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  1. Just read the first chapter last night – “What is Conversation Marketing?” Ah… now I finally know the answer – and how it all began. Can’t wait to read the rest.

  2. Just bought the book – been a long time reader of the blog so I thought it was about time.
    Looking forward to reading this one over the weekend. Thanks Ian! Keep up the great work!

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