Conversation Marketing, The E-book: Now on sale

Ian Lurie Dec 7 2010

Back in 2001, I sat down at my blazing fast Pentium computer and started writing a book about internet marketing. Brainstorming it with John Cass, we realized “Hey, the internet is kind of two-way, like a conversation…” and that led to the title Conversation Marketing. Little things like babies slowed me down a bit, but in 2003 I self-published the book, titled, surprisingly, Conversation Marketing.

It’s been for sale in print format for years, but a lot of folks have asked for an electronic version, so here it is: Conversation Marketing in PDF. You can download it free:
Conversation Marketing, the book

tags : conversation marketingtutorials


  1. Just read the first chapter last night – “What is Conversation Marketing?” Ah… now I finally know the answer – and how it all began. Can’t wait to read the rest.

  2. Just bought the book – been a long time reader of the blog so I thought it was about time.
    Looking forward to reading this one over the weekend. Thanks Ian! Keep up the great work!

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