Conversational Marketing = Conversation Marketing

Ian Lurie

I admit it. This is a blatant attempt to clever stratagem brilliant marketing move to manipulate the search engines by writing about the phrase ‘Conversational Marketing’.

I would never really do such a thing. I am only joking. I swear.

Of course, I usually write about ‘Conversation Marketing’. But since Jack Meyers is writing about it as Conversational Marketing, and there are scads of folks writing about it using the -al I’m bowing to the herd.
To me, at least, they’re basically the same thing: The idea, taken from the Cluetrain Manifesto, that all markets are conversations. I started writing about it in 2002.
So, one last time: Conversation Marketing = Conversational Marketing. Honest.
Matt Cutts, have mercy on me. I’m just working on my brand a bit.

Ian Lurie
CEO & Founder

Ian Lurie is CEO and founder of Portent and the EVP of Marketing Services at Clearlink. He's been a digital marketer since the days of AOL and Compuserve (25 years, if you're counting). He's recorded training for, writes regularly for the Portent Blog and has been published on AllThingsD, Smashing Magazine, and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, Seattle Interactive Conference and ad:Tech. He has published several books about business and marketing: One Trick Ponies Get Shot, available on Kindle, The Web Marketing All-In-One Desk Reference for Dummies, and Conversation Marketing. Follow him on Twitter at portentint, and on LinkedIn at

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