Copywriting Tip: Write A Proposal
Ian Lurie Aug 22 2007
I am a writer at heart (aren’t most marketers?).
When I’m really stumped for sales copy on any topic, I write a proposal. Doesn’t matter if I actually need a proposal. I write one, regardless.
Most people don’t enjoy making a sales pitch. Somehow, though, the proposal gives you an ‘out’: It’s supposed to be a sales pitch. So it’s OK.
That’s how I wrote the copy on my consulting package page – it was a proposal, first.
- Pick a potential client, or someone you’d like to be a potential client.
- Write them a proposal.
- Set it aside for a while.
- Cut and paste into the web site/blog/landing page/newsletter/magazine ad that’s causing writer’s block.
- Edit as needed.
CEO & Founder
Ian Lurie is CEO and founder of Portent and the EVP of Marketing Services at Clearlink. He's been a digital marketer since the days of AOL and Compuserve (25 years, if you're counting). He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Smashing Magazine, and TechCrunch.Ian speaks at conferences around the world, including SearchLove, MozCon, Seattle Interactive Conference and ad:Tech. He has published has published several books about business and marketing: One Trick Ponies Get Shot, available on Kindle, The Web Marketing All-In-One Desk Reference for Dummies, and Conversation Marketing.Follow him on Twitter at portentint, and on LinkedIn at LinkedIn.com/in/ianlurie. Read More