Copywriting Tip: Write A Proposal
Ian Lurie Aug 22 2007
I am a writer at heart (aren’t most marketers?).
When I’m really stumped for sales copy on any topic, I write a proposal. Doesn’t matter if I actually need a proposal. I write one, regardless.
Most people don’t enjoy making a sales pitch. Somehow, though, the proposal gives you an ‘out’: It’s supposed to be a sales pitch. So it’s OK.
That’s how I wrote the copy on my consulting package page – it was a proposal, first.
- Pick a potential client, or someone you’d like to be a potential client.
- Write them a proposal.
- Set it aside for a while.
- Cut and paste into the web site/blog/landing page/newsletter/magazine ad that’s causing writer’s block.
- Edit as needed.
CEO & Founder
Ian Lurie is CEO and founder of Portent Inc. He’s recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Forbes.com and TechCrunch.
Ian speaks at conferences around the world, including SearchLove, MozCon, SIC and ad:Tech. Follow him on Twitter at portentint. He also just published a book about strategy for services businesses: One Trick Ponies Get Shot, available on Kindle.