Customer Focus & Spiders

Ian Lurie

I was just on the phone advising a client when a spider the size of my wallet came crawling up my arm.

Seattle is the spider capital of America, by the way.

I flicked it off without missing a beat. I doubt the client even noticed. I didn’t scream at 40 decibels or anything.

If that’s not customer focus, I don’t know what is…

Ian Lurie

Ian Lurie is founder of Portent. He's been a digital marketer since the days of AOL and Compuserve (25 years, if you're counting). Ian's recorded training for, writes regularly for the Portent Blog and has been published on AllThingsD, Smashing Magazine, and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, Seattle Interactive Conference and ad:Tech. He has published several books about business and marketing: One Trick Ponies Get Shot, available on Kindle, The Web Marketing All-In-One Desk Reference for Dummies, and Conversation Marketing. Ian is now an independent consultant and continues to work with the Portent team- training the agency group on all things digital. You can find him at

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  1. I have to admit I have an advantage. I’m fascinated by spiders. But normally that means I put them in a glass to release them in the garden, where they can eat Aphids to their little heart’s content.
    Even I shudder when one gets too close and personal…

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