Internet Marketing

Democrats, Online: More of the Same?

Anonymous businessman with a box on his head offering a handshake.
In the last election cycle, John Kerry’s web site required registration before you could learn about his candidacy. Seemed a bit ludicrous at the time, and later on in the campaign they removed the registration requirement.

Now, the DCCC has a new video on their site. It’s quite controversial. Only problem is, you can’t watch it without providing your e-mail address and ZIP code.

How can you brand yourself as the party opposing NSA wiretapping, and then require people to identify themselves before they can hear what you have to say?

I said it in 2004. I’ll say it again: Function is Message. Build your site to match your message. Or it’ll be more of the same in 2006.

CEO & Founder

Ian Lurie is CEO and founder of Portent and the EVP of Marketing Services at Clearlink. He's been a digital marketer since the days of AOL and Compuserve (25 years, if you're counting). He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Smashing Magazine, and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, Seattle Interactive Conference and ad:Tech. He has published several books about business and marketing: One Trick Ponies Get Shot, available on Kindle, The Web Marketing All-In-One Desk Reference for Dummies, and Conversation Marketing. Follow him on Twitter at portentint, and on LinkedIn at LinkedIn.com/in/ianlurie.

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Comments

  1. Politicians drive me insane!
    I like how you have added the Digg it. Should bring you increased exposure. First time I have seen it on your post.

  2. Unfortunately I had to pull the Digg It feature. Digg.com released this gadget, but it doesn’t work reliably in Safari or Internet Explorer on a PC.

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