How’s that for a Friday afternoon headline? A bit of a rant coming here, based on three folks I met who have been so mislead about internet marketing strategy, tactics, and even just common sense, that I can only think their internet marketing ‘professional’ was completely unethical:
If you know how to program HTML, but don’t know anything about search marketing, marketing in general, or design, don’t tell people you’re an internet marketer. Don’t be a scumbag.
If you know how to design pretty stuff, but have no idea how to program HTML, don’t tell people you’re a web designer. Don’t be a scumbag.
If you once read a few web sites about SEO and know what a meta tag is, don’t sell your services as an SEO professional, thereby getting your clients banned. Don’t be a scumbag.
If you just finished ‘certification’ for a third-rate shopping cart tool that looks like it was created in 1994, don’t tell people you can help them make money. Don’t be a scumbag.
Ignorance is not an excuse. Telling people you’re an expert when you know damned well that you aren’t is unethical and bad business.
I’m going to go throw rocks for a while.