Don’t Be A Scumbag
Ian Lurie May 11 2007
How’s that for a Friday afternoon headline? A bit of a rant coming here, based on three folks I met who have been so mislead about internet marketing strategy, tactics, and even just common sense, that I can only think their internet marketing ‘professional’ was completely unethical:
If you know how to program HTML, but don’t know anything about search marketing, marketing in general, or design, don’t tell people you’re an internet marketer. Don’t be a scumbag.
If you know how to design pretty stuff, but have no idea how to program HTML, don’t tell people you’re a web designer. Don’t be a scumbag.
If you once read a few web sites about SEO and know what a meta tag is, don’t sell your services as an SEO professional, thereby getting your clients banned. Don’t be a scumbag.
If you just finished ‘certification’ for a third-rate shopping cart tool that looks like it was created in 1994, don’t tell people you can help them make money. Don’t be a scumbag.
Ignorance is not an excuse. Telling people you’re an expert when you know damned well that you aren’t is unethical and bad business.
I’m going to go throw rocks for a while.
Ian Lurie is CEO and founder of Portent Inc. He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Forbes.com and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, SIC and ad:Tech. Follow him on Twitter at portentint. He also just published a book about strategy for services businesses: One Trick Ponies Get Shot, available on Kindle. Read More