Don’t Depend on Your Spell Checker

Ian Lurie
Don't Rely on Spell-check

We’ve all made these kinds of groaners. It’s ‘palette’, not ‘palate’, I’m pretty sure.

Don’t depend on your spell checker. Computers will faithfully replicate your mistakes.

This one’s on AdAge. Ouch…

Ian Lurie

Ian Lurie is the founder of Portent. He's been a digital marketer since the days of AOL and Compuserve (that's more than 25 years, if you're counting). Ian's recorded training for, writes regularly for the Portent Blog and has been published on AllThingsD, Smashing Magazine, and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, Seattle Interactive Conference and ad:Tech. He has published several books about business and marketing: One Trick Ponies Get Shot, available on Kindle, The Web Marketing All-In-One Desk Reference for Dummies, and Conversation Marketing. Ian is now an independent consultant and continues to work with the Portent team, training the agency group on all things digital. You can find him at

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  1. I’ve seen a scanning/spellchecking error turn $8,000 dollars into 58,000 dollars. Your headline is right on.

  2. Their was a thyme wen people gnu the rules of grammar and spelling. And if they kneaded help, they wood take a peak at a dictionary. Now won terns two Spellchecker. Watt a choice!

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