Don't Depend on Your Spell Checker

Ian Lurie
Don't Rely on Spell-check

We’ve all made these kinds of groaners. It’s ‘palette’, not ‘palate’, I’m pretty sure.

Don’t depend on your spell checker. Computers will faithfully replicate your mistakes.

This one’s on AdAge. Ouch…

Ian Lurie
CEO & Founder

Ian Lurie is CEO and founder of Portent and the EVP of Marketing Services at Clearlink. He's been a digital marketer since the days of AOL and Compuserve (25 years, if you're counting). He's recorded training for, writes regularly for the Portent Blog and has been published on AllThingsD, Smashing Magazine, and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, Seattle Interactive Conference and ad:Tech. He has published several books about business and marketing: One Trick Ponies Get Shot, available on Kindle, The Web Marketing All-In-One Desk Reference for Dummies, and Conversation Marketing. Follow him on Twitter at portentint, and on LinkedIn at

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  1. I’ve seen a scanning/spellchecking error turn $8,000 dollars into 58,000 dollars. Your headline is right on.

  2. Their was a thyme wen people gnu the rules of grammar and spelling. And if they kneaded help, they wood take a peak at a dictionary. Now won terns two Spellchecker. Watt a choice!

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