Facebook Advertising Rate Card Leaked

Ian Lurie

fb rate cards
This from Mashable: An insider at Facebook leaked their rate card.

Why You Should Care

There are a lot of happy eyeballs drying themselves out while staring at Facebook. In addition, there’s an increasing number of Facebook productivity applications. That means that business users may start using the site as a day-to-day business tool

You can see the entire rate card on Mashable’s site. In the mean time, some quick hits:

  • A 3-month run sponsoring a group, which includes a 120 x 600 tower ad, a some choice links and a viral promotion will cost you $150,000.
  • A homepage sponsored story? $50,000 minimum.

Great information about ad rates on the current ‘it’ website…

Ian Lurie

Ian Lurie is founder of Portent. He's been a digital marketer since the days of AOL and Compuserve (25 years, if you're counting). Ian's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Smashing Magazine, and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, Seattle Interactive Conference and ad:Tech. He has published several books about business and marketing: One Trick Ponies Get Shot, available on Kindle, The Web Marketing All-In-One Desk Reference for Dummies, and Conversation Marketing. Ian is now an independent consultant and continues to work with the Portent team- training the agency group on all things digital. You can find him at www.ianlurie.com

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