Failure is Guaranteed
Ian Lurie Apr 30 2009
Internet marketing works because failure is guaranteed. I did this little slide presentation to explain why (I hope):
I try to do only one post that gets me labeled as sarcastic and condescending per week. Otherwise my head gets too big. So this one takes it down a notch. I listened to The Doors while writing it, just to play it safe.
CEO & Founder
Ian Lurie is CEO and founder of Portent and the EVP of Marketing Services at Clearlink. He's been a digital marketer since the days of AOL and Compuserve (25 years, if you're counting). He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Smashing Magazine, and TechCrunch.Ian speaks at conferences around the world, including SearchLove, MozCon, Seattle Interactive Conference and ad:Tech. He has published has published several books about business and marketing: One Trick Ponies Get Shot, available on Kindle, The Web Marketing All-In-One Desk Reference for Dummies, and Conversation Marketing.Follow him on Twitter at portentint, and on LinkedIn at LinkedIn.com/in/ianlurie. Read More