Fear and Marketing Don’t Mix

Ian Lurie Oct 25 2006

Young businessman looking scared, covering his head with the suit jacket, eyes wide openMarketing is scary. Spooky. It requires leaps of faith.

Brian mentioned this today, and pointed me to a post on Seth Godin’s blog. Very insightful. Remember it the next time you’re brainstorming and you stop yourself with a line like ‘but that will never happen’ or ‘but they won’t like that’…

tags : conversation marketing


  1. Brian


    The specific post can be found by clicking on my name above.

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