Folksonomies – I told ya so
Ian Lurie Apr 15 2005
– Search engines, from Looksmart to Ask Jeeves, are purchasing folksonomies and trying to integrate the technology into search results.
– Amazon.com is also investing.
Now, I could say things like, ‘I said this in February‘. But I won’t. I’m above that. Instead, I’ll just keep scooping everyone.
Ian’s next predictions regarding Folksonomies:
– Folksonomie spam will become a problem: Saavy but unethical marketers will try to use these sites to create viral marketing campaigns by getting teams of people to tag and feature sites.
– Search engines will increasingly integrate the taxonomies created by the public (Folk + Taxonomy – get it?) in an attempt to generate more relevant results.
Regardless, this kind of collaborative tagging is going to become a regular part of the landscape. If you’re a marketer, you need to spend a little time on Technorati.com or Furl.net, or del.icio.us, to get a feel for it all.
CEO & Founder
Ian Lurie is CEO and founder of Portent Inc. He’s recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Forbes.com and TechCrunch.
Ian speaks at conferences around the world, including SearchLove, MozCon, SIC and ad:Tech. Follow him on Twitter at portentint. He also just published a book about strategy for services businesses: One Trick Ponies Get Shot, available on Kindle.