Folksonomies – I told ya so

Ian Lurie

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A few months ago I raised Folksonomies like Technorati as an emerging online marketing venue. Well, now WebProNews has an article talking about Tagvertising.

– Search engines, from Looksmart to Ask Jeeves, are purchasing folksonomies and trying to integrate the technology into search results.
– is also investing.
Now, I could say things like, ‘I said this in February‘. But I won’t. I’m above that. Instead, I’ll just keep scooping everyone.

Ian’s next predictions regarding Folksonomies:
– Folksonomie spam will become a problem: Saavy but unethical marketers will try to use these sites to create viral marketing campaigns by getting teams of people to tag and feature sites.
– Search engines will increasingly integrate the taxonomies created by the public (Folk + Taxonomy – get it?) in an attempt to generate more relevant results.

Regardless, this kind of collaborative tagging is going to become a regular part of the landscape. If you’re a marketer, you need to spend a little time on or, or, to get a feel for it all.

Ian Lurie
CEO & Founder

Ian Lurie is CEO and founder of Portent and the EVP of Marketing Services at Clearlink. He's been a digital marketer since the days of AOL and Compuserve (25 years, if you're counting). He's recorded training for, writes regularly for the Portent Blog and has been published on AllThingsD, Smashing Magazine, and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, Seattle Interactive Conference and ad:Tech. He has published several books about business and marketing: One Trick Ponies Get Shot, available on Kindle, The Web Marketing All-In-One Desk Reference for Dummies, and Conversation Marketing. Follow him on Twitter at portentint, and on LinkedIn at

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