Get More Customers (and Links) With Smart Domain Setup
Ian Lurie Dec 24 2008
You’ve got your site all set up at a nice, shiny new domain name. Chances are, though, you’re losing visitors. And link authority.
Why? Because typos abound, and you’re not catching them. Here’s how you can grab a lot of traffic that you may be missing right now, and build better link authority, too:
Step 1: Reserve Typo Domains
First off, reserve domains that may be typos or different interpretations of your domain. If your web address is ‘www.yourdomain.com’, reserve:
Obviously, you could end up spending $10,000 on typo domains, so you need to apply a little sanity test: I tend to focus on typos I’ve seen other people make.
Once you have those domains reserved, 301 redirect them to your primary domain.
If you’re not sure what a 301 redirect is, check with your web hosting provider.
Step 2: Set Up Catch-all
Next, set up a catch-all for your domain, so that if someone types:
…they’re 301-redirected to ‘www.yourdomain.com’.
I personally make the ‘ww.yourdomain.com’ error at least 20 times a day. Set that up and I’ll write nice things about you.
Take a few minutes to set these up and two things happen:
- Customers find you in spite of typos. It’s like having multiple entrances on your store: They’ll love you for it.
- Because of the 301 redirection, you’ll still get some of the link authority from folks who can’t correctly type your domain name.
By the way, I’ve personally only implemented maybe 1 out of these 5-6 things on my own sites. So before you start leaving gloating comments, consider me chastised.
CEO & Founder
Ian Lurie is CEO and founder of Portent Inc. He’s recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Forbes.com and TechCrunch.
Ian speaks at conferences around the world, including SearchLove, MozCon, SIC and ad:Tech. Follow him on Twitter at portentint. He also just published a book about strategy for services businesses: One Trick Ponies Get Shot, available on Kindle.