Google and Salesforce Get to First Base

Ian Lurie

They’re not shacking up yet, but Google and Salesforce are now partnering.

What does this mean for you? TechCrunch has a great overview here.

This will certainly make it easier to integrate Google Analytics goal tracking with Salesforce lead collection. The first product to come from the partnership is Salesforce Group Edition.

So, Google – any thoughts about giving some love to Highrise?

Ian Lurie
CEO & Founder

Ian Lurie is CEO and founder of Portent and the EVP of Marketing Services at Clearlink. He's been a digital marketer since the days of AOL and Compuserve (25 years, if you're counting). He's recorded training for, writes regularly for the Portent Blog and has been published on AllThingsD, Smashing Magazine, and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, Seattle Interactive Conference and ad:Tech. He has published several books about business and marketing: One Trick Ponies Get Shot, available on Kindle, The Web Marketing All-In-One Desk Reference for Dummies, and Conversation Marketing. Follow him on Twitter at portentint, and on LinkedIn at

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