Google Buys Doubleclick
Ian Lurie Apr 13 2007
Google just bought Doubleclick for $3.1 billion. A bargain.
I’m betting they’re about to launch the internet’s first free-for-everyone ad delivery service.
Ian Lurie is CEO and founder of Portent Inc. He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Forbes.com and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, SIC and ad:Tech. Follow him on Twitter at portentint. He also just published a book about strategy for services businesses: One Trick Ponies Get Shot, available on Kindle. Read More