Google Launching Cost-Per-Action Network
Ian Lurie Jun 22 2006
Google is inviting their network publishers to participate in pay-per-action advertising. The new ‘content referral network’ will pay publishers each time a click on a Google ad on their site generates a sale, a lead, or some other action defined as desirable by the advertiser.
The implications are huge: If the largest online pay-per-click network starts to offer CPA (cost per action) advertising, too, what will advertisers choose? CPA, of course…
Ian Lurie is CEO and founder of Portent Inc. He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Forbes.com and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, SIC and ad:Tech. Follow him on Twitter at portentint. He also just published a book about strategy for services businesses: One Trick Ponies Get Shot, available on Kindle. Read More