Google Launching Cost-Per-Action Network

Ian Lurie

Google's CPA Bidding
Google is inviting their network publishers to participate in pay-per-action advertising. The new ‘content referral network’ will pay publishers each time a click on a Google ad on their site generates a sale, a lead, or some other action defined as desirable by the advertiser.

The implications are huge: If the largest online pay-per-click network starts to offer CPA (cost per action) advertising, too, what will advertisers choose? CPA, of course…

Ian Lurie
CEO & Founder

Ian Lurie is CEO and founder of Portent and the EVP of Marketing Services at Clearlink. He's been a digital marketer since the days of AOL and Compuserve (25 years, if you're counting). He's recorded training for, writes regularly for the Portent Blog and has been published on AllThingsD, Smashing Magazine, and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, Seattle Interactive Conference and ad:Tech. He has published several books about business and marketing: One Trick Ponies Get Shot, available on Kindle, The Web Marketing All-In-One Desk Reference for Dummies, and Conversation Marketing. Follow him on Twitter at portentint, and on LinkedIn at

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