Google Mini Appliance

Ian Lurie

Shiny bright red miniature fridge

Google has introduced a new search appliance, and I’m pretty damned happy about it. Those of you who know me know that that means a LOT. So what’s the big deal? Usability…

The Google engine is fast, sophisticated and accurate. It also paved new ground in the search usability field.

With the Mini, you can capitalize on Google’s good fortunes, and add their smart search engine, branded for your site, to your web presence. That means usable, contingency-smart search for your site.

Imagine having users on your own site get a nice, helpful message when they perform a search:
“You could also try ‘widgets in blue'”

That feature alone, combined with blazing fast reporting, search and automatic indexing of web pages, PDFs, Word Documents and more, make the Mini a great tool. You can read more about it here.

Visitors’ ability to find information on your site is ultimate arbiter of your success – at $5000, the Google Mini is a a credit-card away from helping you get there. Personally, I’m cutting back on chocolate and video games for a few months so I can add one to my toy box…

Ian Lurie
CEO & Founder

Ian Lurie is CEO and founder of Portent and the EVP of Marketing Services at Clearlink. He's been a digital marketer since the days of AOL and Compuserve (25 years, if you're counting). He's recorded training for, writes regularly for the Portent Blog and has been published on AllThingsD, Smashing Magazine, and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, Seattle Interactive Conference and ad:Tech. He has published several books about business and marketing: One Trick Ponies Get Shot, available on Kindle, The Web Marketing All-In-One Desk Reference for Dummies, and Conversation Marketing. Follow him on Twitter at portentint, and on LinkedIn at

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