Great Marketing vs Good Marketing = Momentum vs Acceleration
Ian Lurie Oct 9 2007
Momentum is what keeps you moving.
Acceleration is what gets you moving.
In internet marketing, which is better? I would argue strongly that momentum is more important.
Momentum means a search engine optimization campaign targeting many phrases, instead of just one. If you lose ranking for one phrase, you still have the others. Your progress is hard to check.
Acceleration is that one phrase rising to #1. It’s exciting. It presses you back in your seat. But it comes and goes.
The ideal is steady acceleration and lots of momentum. But in an imperfect world, I’ll vote for momentum any day.
How about you?
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Ian Lurie is CEO and founder of Portent Inc. He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Forbes.com and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, SIC and ad:Tech. Follow him on Twitter at portentint. He also just published a book about strategy for services businesses: One Trick Ponies Get Shot, available on Kindle. Read More