Great Opt-In Marketing
Ian Lurie Oct 25 2006
The Holiday Inn shows how opt-in marketing should be done. I was in Chicago last week, speaking to a conference about search marketing. I stayed at a Holiday Inn there. It was great, by the way.
When I got home, this e-mail was waiting for me:
Nothing pushy. And note, it asks for my permission to keep in touch. If I don’t respond, they won’t send me more stuff.
Absolutely textbook Conversation Marketing.
Ian Lurie is CEO and founder of Portent Inc. He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Forbes.com and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, SIC and ad:Tech. Follow him on Twitter at portentint. He also just published a book about strategy for services businesses: One Trick Ponies Get Shot, available on Kindle. Read More