Great Opt-In Marketing

Ian Lurie

The Holiday Inn shows how opt-in marketing should be done. I was in Chicago last week, speaking to a conference about search marketing. I stayed at a Holiday Inn there. It was great, by the way.

When I got home, this e-mail was waiting for me:

Holiday Inn Email

Nothing pushy. And note, it asks for my permission to keep in touch. If I don’t respond, they won’t send me more stuff.

Absolutely textbook Conversation Marketing.

Ian Lurie
CEO & Founder

Ian Lurie is CEO and founder of Portent and the EVP of Marketing Services at Clearlink. He's been a digital marketer since the days of AOL and Compuserve (25 years, if you're counting). He's recorded training for, writes regularly for the Portent Blog and has been published on AllThingsD, Smashing Magazine, and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, Seattle Interactive Conference and ad:Tech. He has published several books about business and marketing: One Trick Ponies Get Shot, available on Kindle, The Web Marketing All-In-One Desk Reference for Dummies, and Conversation Marketing. Follow him on Twitter at portentint, and on LinkedIn at

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