Introducing The Fat Free Guide: What I'd do on Groundhog Day

Ian Lurie

I’m talking about the movie Groundhog Day, not the day when we try to predict the weather using a large rodent (I know it’s not really a rodent, but come on).
Quick synopsis: Bill Murray lives through the same day again and again as the universe tries to show him the direction to take his life. Hilarity ensues.
Bill gets clever, though, learning to play piano, preventing accidents that he’s seen happen over and over again, etc..
I like it! If I got to live through 2/2 again and again, I’d:

  1. Memorize stock prices and become the ultimate day trader.
  2. Write a really good web site to teach folks how to do internet marketing.
  3. Call it the Fat Free Guide to Internet Marketing.
  4. Take the Fat Free Guide live, make the most basic, “beginner” 1/3 of the content available for free, and charge folks $17/month to have access to the rest.
  5. Promise everyone that if they sign up now, they can get access to the Fat Free Guide for $7 a month, instead, and that I won’t charge them a dime until it goes live. All they have to do is fill out the form below.
  6. Oh, and to appeal to my crueler side, I’d give you until the end of 2/3 to sign up. Mwahahahaha.

Oh, wait! I can do 2-5 anyway!
Sooooo, fill out this form before 2/3/10 and I’ll let you in to use the Fat Free Guide for $7/month instead of $17.

I’m trying to avoid an air of cheesiness that sometimes goes along with this kind of stuff. This isn’t some kind of miracle cure. The Fat Free Guide will be a learning resource, not an Instant Ticket To Millions. Oh, and the Fat Free Guide should launch in the next 8 weeks.

More about the Fat Free Guide in future posts.

Ian Lurie
CEO & Founder

Ian Lurie is CEO and founder of Portent and the EVP of Marketing Services at Clearlink. He's been a digital marketer since the days of AOL and Compuserve (25 years, if you're counting). He's recorded training for, writes regularly for the Portent Blog and has been published on AllThingsD, Smashing Magazine, and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, Seattle Interactive Conference and ad:Tech. He has published several books about business and marketing: One Trick Ponies Get Shot, available on Kindle, The Web Marketing All-In-One Desk Reference for Dummies, and Conversation Marketing. Follow him on Twitter at portentint, and on LinkedIn at

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  1. Hi,
    I do read your blog regularly and really appreciate all the great stuff. Haven’t used any because don’t have a site yet. However, I am crossing my fingers and hoping that I will have something in the next 6 months.
    I would like to sign-up for the “Fat Free Guide to Internet Marketing” however I am not sure what the exact content is.
    Where is the free material that you mention, so that I have a better idea as to what I am signing to and is there a yearly contract or can I cancel anytime?
    Pranav Shah

  2. @Pranav You can of course cancel at any time. Submitting your info above doesn’t obligate you to anything. It just reserves you a spot at $7/month instead of $17. When I launch the FFG I will e-mail you. No material is online as yet – none will be until at least 4-8 weeks from now.

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