Managing an internet marketing project can often feel like standing in the middle of a zoo when the monkeys finally make a break for it. Overdramatic? Perhaps, but the point remains – it’s hectic. At Portent, we have a team-based approach, which means multiple parties and timelines are in play, simultaneously. If not watched with a keen eye, things can get messy, fast. Getting everyone to move in the same direction, at the same speed and with the same goals in mind, really does feel a bit like herding cats at times.
In order to manage internet marketing projects well, a project manager often has to channel the ways of our furry and feathered friends. Here are just a few I try to use in my daily routine:
Communicate Like an Elephant
We’re in this together! Image courtesy of Wikimedia Commons.
As a project manager, I should be:
- Fully briefing my internal teams on the client’s goals, and checking in frequently to see that our deliverables are meeting those goals.
- Building consensus and buy-in. If the team doesn’t agree that an infographic is the way to go, the quality of our deliverable will suffer. And the project’s progress will slow to a crawl.
- Delegating. A project isn’t just my baby. It’s everyone’s baby. Sharing responsibilities leads to a well executed strategy, or in our analogy, a healthy little Antarctic waddle-bird.
There are no deadbeat dads in the world of Emperor Penguins. Don’t be your web project’s equivalent.
Got any other animalian analogies? Comment below with your suggestions!