Hopeton Hay Radio Interview

Ian Lurie

Elizabeth Marsten and I were interviewed by Hopeton Hay for his radio show, Economic Perspectives. You can download it and listen to it here:
[ economic perspectives interview 6.29.09 ]
The main topic: The book, Web Marketing All-in-One Desk Reference for Dummies.
Two important notes:

  1. Elizabeth and I wrote five of the sections of the book. The rest of the book was written by John Arnold (also the editor), Marty Dickinson and Michael Becker.
  2. I wasn’t actually talking through a huge wad of cotton. I just have to say that. Not sure what the hell was going on with my phone or the sound or whatever.
Ian Lurie
CEO & Founder

Ian Lurie is CEO and founder of Portent and the EVP of Marketing Services at Clearlink. He's been a digital marketer since the days of AOL and Compuserve (25 years, if you're counting). He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Smashing Magazine, and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, Seattle Interactive Conference and ad:Tech. He has published several books about business and marketing: One Trick Ponies Get Shot, available on Kindle, The Web Marketing All-In-One Desk Reference for Dummies, and Conversation Marketing. Follow him on Twitter at portentint, and on LinkedIn at LinkedIn.com/in/ianlurie.

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