How Much Copying is OK?
Ian Lurie Jan 14 2007
In the last four days, I’ve seen two instances where someone duplicated content from one of my sites.
The first instance was so far beyond the pale that it was clearly grounds for a lawsuit.
The second instance was more subtle. I have an RSS feed from my site. It’s there with the expectation that folks can use it to subscribe to my site using their newsreaders.
But in this case, someone took the RSS feed and used software to publish that feed directly to their web page, with no attribution at all. So they had a page on their site that lifted the entire Conversation Marketing home page and reprinted it, word for word.
To me, that’s unethical. It also has no search benefit because it’s duplicate content. So I wrote to the site owner asking them to remove the feed. Their reply was:
“You shouldn’t syndicate your material if you do not want it on other sites. That’s what syndication is.&rdquot;
The rest of the message was considerably less polite, but they relented and took down the content.
Was I overreacting? I don’t think so. But what’s your opinion?
CEO & Founder
Ian Lurie is CEO and founder of Portent and the EVP of Marketing Services at Clearlink. He's been a digital marketer since the days of AOL and Compuserve (25 years, if you're counting). He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Smashing Magazine, and TechCrunch.Ian speaks at conferences around the world, including SearchLove, MozCon, Seattle Interactive Conference and ad:Tech. He has published has published several books about business and marketing: One Trick Ponies Get Shot, available on Kindle, The Web Marketing All-In-One Desk Reference for Dummies, and Conversation Marketing.Follow him on Twitter at portentint, and on LinkedIn at LinkedIn.com/in/ianlurie. Read More