How NOT to Design a Signup Form: Toyota
Ian Lurie Jul 1 2008
Toyota has a social network for people nuts about their cars.
Since I’ve already built my own Prius web site I figured I’d sign up.
Here’s the form they threw at me:
I don’t think so!
If you want folks to sign up for a social network, where they will do the work, they will create the content and they will support the community, ask for their e-mail address and a password.
Get the rest of the information later.
Otherwise it feels like you’re going through passport control…
Ian Lurie is CEO and founder of Portent Inc. He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Forbes.com and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, SIC and ad:Tech. Follow him on Twitter at portentint. He also just published a book about strategy for services businesses: One Trick Ponies Get Shot, available on Kindle. Read More