How NOT to Design a Signup Form: Toyota
Ian Lurie Jul 1 2008
Toyota has a social network for people nuts about their cars.
Since I’ve already built my own Prius web site I figured I’d sign up.
Here’s the form they threw at me:
I don’t think so!
If you want folks to sign up for a social network, where they will do the work, they will create the content and they will support the community, ask for their e-mail address and a password.
Get the rest of the information later.
Otherwise it feels like you’re going through passport control…
CEO & Founder
Ian Lurie is CEO and founder of Portent and the EVP of Marketing Services at Clearlink. He's been a digital marketer since the days of AOL and Compuserve (25 years, if you're counting). He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Smashing Magazine, and TechCrunch.Ian speaks at conferences around the world, including SearchLove, MozCon, Seattle Interactive Conference and ad:Tech. He has published has published several books about business and marketing: One Trick Ponies Get Shot, available on Kindle, The Web Marketing All-In-One Desk Reference for Dummies, and Conversation Marketing.Follow him on Twitter at portentint, and on LinkedIn at LinkedIn.com/in/ianlurie. Read More