How You Know An Idea Caught On
Ian Lurie Aug 1 2007
Way back when (around 2000), some folks wrote the ClueTrain Manifesto. It started with ‘These Markets Are Conversations’.
About the same time, I came up with Conversation Marketing. I hadn’t read the ClueTrain Manifesto yet, honest.
Now, we see:
Most of these writers and professionals have never read my blog. They have no idea there’s a book called Conversation Marketing. Nor have they read the ClueTrain Manifesto. It’s just an idea that makes lots of sense. That’s pretty cool when you think about it.
Ian Lurie is CEO and founder of Portent Inc. He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Forbes.com and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, SIC and ad:Tech. Follow him on Twitter at portentint. He also just published a book about strategy for services businesses: One Trick Ponies Get Shot, available on Kindle. Read More