Way back when (around 2000), some folks wrote the ClueTrain Manifesto. It started with ‘These Markets Are Conversations’.
About the same time, I came up with Conversation Marketing. I hadn’t read the ClueTrain Manifesto yet, honest.
Now, we see:
Most of these writers and professionals have never read my blog. They have no idea there’s a book called Conversation Marketing. Nor have they read the ClueTrain Manifesto. It’s just an idea that makes lots of sense. That’s pretty cool when you think about it.