How You Know An Idea Caught On

Ian Lurie Aug 1 2007

Way back when (around 2000), some folks wrote the ClueTrain Manifesto. It started with ‘These Markets Are Conversations’.

About the same time, I came up with Conversation Marketing. I hadn’t read the ClueTrain Manifesto yet, honest.

Now, we see:

The Conversational Marketing Summit

Lots of references to ‘Conversation Marketing’ or ‘Conversational Marketing’ in various contexts, here, here, here, here and here.

Most of these writers and professionals have never read my blog. They have no idea there’s a book called Conversation Marketing. Nor have they read the ClueTrain Manifesto. It’s just an idea that makes lots of sense. That’s pretty cool when you think about it.

tags : conversation marketing


  1. Hi Ian. Thanks for the link. I haven’t read your blog, although I have read the Cluetrain Manifesto. My blog post questions the idea of ‘conversational marekting’ vs markets as conversations.
    I can’t decide whether ‘conversation marketing’ is the right way to market stuff within conversational markets (if that makes sense!).

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