How You Know An Idea Caught On

Ian Lurie

Way back when (around 2000), some folks wrote the ClueTrain Manifesto. It started with ‘These Markets Are Conversations’.

About the same time, I came up with Conversation Marketing. I hadn’t read the ClueTrain Manifesto yet, honest.

Now, we see:

The Conversational Marketing Summit

Lots of references to ‘Conversation Marketing’ or ‘Conversational Marketing’ in various contexts, here, here, here, here and here.

Most of these writers and professionals have never read my blog. They have no idea there’s a book called Conversation Marketing. Nor have they read the ClueTrain Manifesto. It’s just an idea that makes lots of sense. That’s pretty cool when you think about it.

Ian Lurie

Ian Lurie is the founder of Portent. He's been a digital marketer since the days of AOL and Compuserve (25 years, if you're counting). Ian's recorded training for, writes regularly for the Portent Blog and has been published on AllThingsD, Smashing Magazine, and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, Seattle Interactive Conference and ad:Tech. He has published several books about business and marketing: One Trick Ponies Get Shot, available on Kindle, The Web Marketing All-In-One Desk Reference for Dummies, and Conversation Marketing. Ian is now an independent consultant and continues to work with the Portent team- training the agency group on all things digital. You can find him at

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  1. Hi Ian. Thanks for the link. I haven’t read your blog, although I have read the Cluetrain Manifesto. My blog post questions the idea of ‘conversational marekting’ vs markets as conversations.
    I can’t decide whether ‘conversation marketing’ is the right way to market stuff within conversational markets (if that makes sense!).

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