How You Know An Idea Caught On
Ian Lurie Aug 1 2007
Way back when (around 2000), some folks wrote the ClueTrain Manifesto. It started with ‘These Markets Are Conversations’.
About the same time, I came up with Conversation Marketing. I hadn’t read the ClueTrain Manifesto yet, honest.
Now, we see:
The Conversational Marketing Summit
Lots of references to ‘Conversation Marketing’ or ‘Conversational Marketing’ in various contexts, here, here, here, here and here.
Most of these writers and professionals have never read my blog. They have no idea there’s a book called Conversation Marketing. Nor have they read the ClueTrain Manifesto. It’s just an idea that makes lots of sense. That’s pretty cool when you think about it.
Ian Lurie
CEO & Founder
Ian Lurie is CEO and founder of Portent. He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Forbes.com and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, SIC and ad:Tech. Follow him on Twitter at portentint. He also just published a book about strategy for services businesses: One Trick Ponies Get Shot, available on Kindle. Read More
1 Comments
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Hi Ian. Thanks for the link. I haven’t read your blog, although I have read the Cluetrain Manifesto. My blog post questions the idea of ‘conversational marekting’ vs markets as conversations.
I can’t decide whether ‘conversation marketing’ is the right way to market stuff within conversational markets (if that makes sense!).