I'm asking you: What information would you pay for?

Ian Lurie

Ever the capitalist, I’m looking for ways to earn a bit more money online these days.
I’m considering:

  • Creating a series of MP3s talking about internet marketing strategy.
  • Writing an ebook, Conversation Marketing 2, and selling that.
  • Selling answers, literally: Folks come to Conversation Marketing, ask a question, I answer it. If you like the answer, you pay for it.

But then I realized, I should just ask. What would you pay for? What would you consider a waste? Answer with a comment, below.
I appreciate your feedback.

Ian Lurie

Ian Lurie is founder of Portent. He's been a digital marketer since the days of AOL and Compuserve (25 years, if you're counting). Ian's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Smashing Magazine, and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, Seattle Interactive Conference and ad:Tech. He has published several books about business and marketing: One Trick Ponies Get Shot, available on Kindle, The Web Marketing All-In-One Desk Reference for Dummies, and Conversation Marketing. Ian is now an independent consultant and continues to work with the Portent team- training the agency group on all things digital. You can find him at www.ianlurie.com

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  1. I’m not one to purchase information (except books), but if I were to “join” or purchase something online, it would be something like the SEOBook or similar to Rand’s article about the last or “secret” 10% for conversation marketing – http://tinyurl.com/2mzldh
    If this were my job, or if I start heading into marketing, I would buy:
    1. An exclusive enewsletter (Jim Logan did this).
    2. A constantly updated eBook.
    3. An exclusive community for $100/year membership.
    4. A community that shares the last 10% of information.
    I’m thinking “community” and I’m thinking “exclusive.” Credit to Seth Godin – http://tinyurl.com/2sn2cq

  2. Personally, I think eBooks and podcasting is a little old (maybe it’s just me.)
    I actually think that selling answers is a different idea… sort of a PPQ (pay-per-question) sort of deal. Keep it simple – 1 question and 1 question only for a small fee. Might at least be worth a try.
    I might be inclined to use it. I never thought I’d buy songs on iTunes, but I do. Might work out for Ian’s PPQ, too!

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