Imitation Sucks

Ian Lurie Jan 10 2007

Imitation without permission is not the sincerest form of flattery. It makes me very, very angry.

An internet marketing company called [deleted] in Barcelona apparently decided that Portent’s design was just great. They also liked our content, our portfolio, our Google certification, our news and just about everything else.

So rather than waste time and effort on silly things like, oh, original work, they ripped off our entire site.

All of it.

And just in case they already took it down (I’ve already contacted them), here’s a screen cap of their home page, and one of ours. Click on the thumbnails to get a close-up:

the other guys

the other guys

Portent's design

Portent's design

By the way, we found this using the Portent duplicate content scanner. Just a quick marketing plug.

tags : conversation marketing


  1. I’m shocked at this level of rip off. Everything is identical except by the company and people’s name.
    I hope this is not becoming a new trend on the web.

  2. ian


    Hi Marcelo,
    Sadly it’s an old trend. That’s why we have special tools to deal with it. But happily copies this blatant are few and far between.

  3. seth godin

    seth godin

    holy smokes, that’s aggregious. the good news is that talent usually prevails.

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