Imitation Sucks

Ian Lurie

Imitation without permission is not the sincerest form of flattery. It makes me very, very angry.

An internet marketing company called [deleted] in Barcelona apparently decided that Portent’s design was just great. They also liked our content, our portfolio, our Google certification, our news and just about everything else.

So rather than waste time and effort on silly things like, oh, original work, they ripped off our entire site.

All of it.

And just in case they already took it down (I’ve already contacted them), here’s a screen cap of their home page, and one of ours. Click on the thumbnails to get a close-up:

the other guys
the other guys

the other guys

Portent's design
Portent's design

Portent's design

By the way, we found this using the Portent duplicate content scanner. Just a quick marketing plug.

Ian Lurie
CEO & Founder

Ian Lurie is CEO and founder of Portent and the EVP of Marketing Services at Clearlink. He's been a digital marketer since the days of AOL and Compuserve (25 years, if you're counting). He's recorded training for, writes regularly for the Portent Blog and has been published on AllThingsD, Smashing Magazine, and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, Seattle Interactive Conference and ad:Tech. He has published several books about business and marketing: One Trick Ponies Get Shot, available on Kindle, The Web Marketing All-In-One Desk Reference for Dummies, and Conversation Marketing. Follow him on Twitter at portentint, and on LinkedIn at

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  1. Hi Marcelo,
    Sadly it’s an old trend. That’s why we have special tools to deal with it. But happily copies this blatant are few and far between.

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