Internet marketing for startups: The presentation

Ian Lurie Dec 6 2012

This is the somewhat annotated version of a talk I gave at this fantastic incubator here in Seattle called SURF.

My main point: Marketing isn’t about interruption, trickery, SEO spam, etc. Marketing is about communicating true value and significance to your audience. Period.

Anything else is just annoying.

A brief expository interlude

In 1992, I was in law school at UCLA. I was NOT enjoying myself: I was about ready to feed my head into a wood chipper. Given an opportunity, I probably would’ve fled the hallowed halls of the law library in a heartbeat.

Right then, Bicycling Magazine announced a contest: Write them a letter about why you’d be a good addition to their staff, and you might get a job there.

Writing about bicycles for a living?!! Hell yes! So I wrote a letter.

Later, they announced the winner. I wasn’t the lucky person. They did, however, publish a snippet of my letter in the magazine as a sample of the lamest stuff they got.

How is this relevant? Well, first, I mercilessly harass Bicycling in this presentation. Second, Bicycling, how ya like me now?!!!

Back to our show

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  1. Great presentation. 5 years ago marketing and advertising were almost like brothers. Now they seem to become enemies.

  2. This is helpful for the marketers who want to start their marketing through Internet. I know many thing from this Article. This is a great Article.

  3. “Bicycling, how you like me now?”

    Haha awesome. Great preso!

  4. Steve


    Fantastic slide deck Ian. Favorite slide – Marketing is about communicating true value and significance to your audience. Can’t say it much better than that.

  5. I think the title speaks for itself. Marketing is about communicating something, not dumping a boatload of content and hoping someone bumps into it at some point.

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