Internet marketing for startups: The presentation
Ian Lurie Dec 6 2012
This is the somewhat annotated version of a talk I gave at this fantastic incubator here in Seattle called SURF.
My main point: Marketing isn’t about interruption, trickery, SEO spam, etc. Marketing is about communicating true value and significance to your audience. Period.
Anything else is just annoying.
A brief expository interlude
In 1992, I was in law school at UCLA. I was NOT enjoying myself: I was about ready to feed my head into a wood chipper. Given an opportunity, I probably would’ve fled the hallowed halls of the law library in a heartbeat.
Right then, Bicycling Magazine announced a contest: Write them a letter about why you’d be a good addition to their staff, and you might get a job there.
Writing about bicycles for a living?!! Hell yes! So I wrote a letter.
Later, they announced the winner. I wasn’t the lucky person. They did, however, publish a snippet of my letter in the magazine as a sample of the lamest stuff they got.
How is this relevant? Well, first, I mercilessly harass Bicycling in this presentation. Second, Bicycling, how ya like me now?!!!
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Ian Lurie is CEO and founder of Portent Inc. He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Forbes.com and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, SIC and ad:Tech. Follow him on Twitter at portentint. He also just published a book about strategy for services businesses: One Trick Ponies Get Shot, available on Kindle. Read More