New infographic: Internet marketing planner
Ian Lurie May 16 2011
I just finished a new chart. It maps out the typical steps I take when reviewing an internet marketing campaign for the first time.
I was inspired by Julian Hansen’s So You Need A Typeface piece.
While it doesn’t have every single step/channel/tactic in it, it does give you a high-level view of the various strategies (SEO, PPC, social media, etc.) and when and how I recommend them.
Download it. Look at it. Tell your friends.
Just don’t print it unless you have a large-format printer, or you want to waste lots of paper. It’s pretty big.
*It’s not really an infographic – it’s a flow chart. But since the entire world has forgotten what a ‘flow chart’ is, and starts salivating at the word ‘infographic’, I used that in the title. Poetic license. Marketing compromise. Selling my soul. Call it what you will.
[ An internet marketing planner – PNG format – 200kb ]
Slightly prettier version:
[ An internet marketing planner – PNG format – 670kb ]
CEO & Founder
Ian Lurie is CEO and founder of Portent and the EVP of Marketing Services at Clearlink. He's been a digital marketer since the days of AOL and Compuserve (25 years, if you're counting). He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Smashing Magazine, and TechCrunch.Ian speaks at conferences around the world, including SearchLove, MozCon, Seattle Interactive Conference and ad:Tech. He has published has published several books about business and marketing: One Trick Ponies Get Shot, available on Kindle, The Web Marketing All-In-One Desk Reference for Dummies, and Conversation Marketing.Follow him on Twitter at portentint, and on LinkedIn at LinkedIn.com/in/ianlurie. Read More